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Understanding Diamond Value
The Rules of Buying A Diamond - A Consumer Guide

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Celebrating a Special Occasion with Jewelry

Nothing more personal than our response to color.  Color is the new language of passion, and nothing captures it better than distinctively styled jewelry.
Leave her speechless with our brilliant colorless and fancy colored diamond or bold brilliant gemstone jewelry styles.

The Name you rely on most - the first name in quality, dependability, and service - is now your first choice in style.

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The Jewelry Hut

A Consumer Guide to Diamond Value
How to get your money’s worth when buying your diamond “piece of forever.”.

Fancy That

Past Z on the diamond color grading scale are the rare yellows and , more rare still, orange colored diamonds. Along with the far less costly brown diamond family (known as champagnes, cognac, chocolates, cinnamons), and the crown’s millionaire fashionista cousin, the pink diamond (which will typically cost two to three times its equivalent in yellow), they are the bulk of the fancy color diamonds you will likely run into, either as center stones, side stones, or far more often, as pave accents in jewelry.
Other colors do exist; blues, violets, purples, chameleons, and rarest of all, greens and reds, but are of such scarcity their prices may well begin in six figures per carat. Far more common are the fancy colors whose name are preceded by color adjective or modifier: orangey yellow or purplish pink. Quaint as they sound, they are actually scientifically arrived at, and hugely determinant of price.
Still greater rarity and cost in a fancy diamond will be signified when the color names are preceded by words intense, deep, or vivid. they are the top grades a diamond lab will assign to a fancy’s intensity or saturation of color. Fancies color diamonds are priced per carat, but are valued principally for their color, where rarity truly lies. Flawlessness is as uncommon in yellow diamond as in white diamond, but it carries little of the white diamond’s premium. Diamond cut, while hugely important to a fancy diamond’s performance, will not typically affect price as with white diamonds. Rather, cut in fancy diamonds applies far more to the diamond’s shape. Almost all fancy color diamond and fancy shape diamonds (the most common are radiant, emerald, pear, cushion, asscher, and oval diamonds), as a high return of brilliance actually lessens how well a fancy will show its color.
The fancy diamond market is driven by diamond dealer specialists.  You will not find a bargain, either online or at a brick and mortar jewelry store.  If it looks remotely like a buy, it is not. It is cultured (created in lab), treated, irradiated, or it is actually much closer to a cheaper color.  You will not see the difference between a yellowish green and a greenish yellow diamond, but their value difference may well be a year’s salary.

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